Having a professional website is essential for businesses these days.
Consumers look online first to inform their buying decisions. For most brick-and-mortar businesses, you’ll get more traffic to your website in one month than will walk into your shop in a whole year.
A good website should:
convert online looky-loos into customers
pre-qualify and inform buyers before they call or walk through your front door
create a positive impression to assure customers they’re in good hands
generate website traffic through keywords and current SEO techniques
I have extensive experience in marketing, sales, and business to help create an effective website unique to your needs.
I also specialize in working with business alliances such as Business Districts, Chambers of Commerce, Main Street Associations, Buy Local Groups, and Trade Associations. This includes member management, marketing, and social media services in addition to website development. Learn more here.
Pricing + Process
I typically charge between $1500-$3000 for a complete website design. Pricing variations are generally based on the following five considerations:
The number of pages being designed
Adding interactive features such as e-commerce, reservation systems, appointment calendars, etc.
Designing a new logo, social media graphics, business card, forms, or other branding materials
The amount of copywriting needed
Amount of editing needed of videos, podcasts/audio files, and photos/illustrations
In addition to designing a website, my pricing includes work on back-end SEO (search engine optimization) programming, content appearance with social media sharing of site pages, Mailchimp newsletter integration, G-Suite integration, and other useful tools compatible with your business needs and your new website’s capabilities.
For an additional $250, I can provide you the following set of graphics as needed: social media headers (Facebook, Twitter, LinkedIn); mailchimp e-newletter template; and/or business card, postcard, business forms, and letterhead.
I offer one month of free website services after the launch of your website, and am happy to help train you in using your new site during that period of time. Thereafter, website support is available at a rate of $100/hour, or we can negotiate an annual retainer.
I require half of the fee in advance and the balance upon completion or at four weeks, whichever comes first.
I accept credit/debit card or payments via Venmo, Zelle, Stripe, and PayPal.
In addition to my fees, clients are responsible for website-related costs, such as purchasing a Squarespace plan (typically $216/year), domain hosting fees (typically less than $20/year), and purchasing photos/illustrations (only if needed, prices vary).
We will discuss — via phone or video conference — your website needs in detail, then I will provide a quote and project timeline. Normally, I complete the initial website design within a month or less from our start date.
Though a majority of my clients are in the Pacific Northwest, your business can be located anywhere; we will work remotely on your time zone throughout the process.
Why Squarespace?
Squarespace is a website platform that offers excellent backend management to improve SEO. It offers built-in analytics so we can monitor site traffic, popular content, and other key data points.
If you’re a restaurant or offer e-commerce on your site, there are seamless integrations with OpenTable, Amazon, Printful, and other platforms. You can also sell or accept donations directly through Squarespace’s built-in store features. There is also an appointment calendar plug-in that lets people schedule meetings with you.
Squarespace is reasonably priced (only $14-$46/month) and has built-in tools for a wide range of business types, including for therapists, podcasters, musicians, artists, restaurants, retailers, property managers, event producers, nonprofits, and many more.
The sites are automatically optimized for desktop, tablet and smart phone, so we’re only building one website with the ability to control how it displays on all three platforms.
Squarespace is a popular platform. You or your designated employee can learn the platform without having coding experience. If you want to contract my services for ongoing maintenance, we can discuss hourly rates or an annual retainer. Or, if you want to contract with someone else, you won’t have a problem finding someone proficient in using Squarespace. My goal is to ensure you have website independence!
Clients
I work with a wide range of industries from soloprenuers to multi-million dollar companies. Here are some samples:
The Golden Squirrel Pub - restaurant
The Laurel District - business district
Spooked Podcast - podcast
Small Business Rising - national advocacy campaign
Endose Molds - 3D printing manufacturer
7 Stars HHC - cannabis/wellness center
Meridel Tobias, MFT - clinical psychotherapist
West End Arts District - arts community
RMW Ranch — australian shepherd breeder
Ellen Feig Gray - positive psychology coach
Hey Bear Consulting - public servant coach
Joyce Gidel, MFT - clinical psychotherapist
Montclair Sports Tennis - retailer
Siskiyou Counseling - clinical psychotherapists
Hal Brody, Vistage Chair - executive coach
Vero for Hair - hair salon
The Henry Levy Group - accountancy
Celebrate Oakland - event producers
Rockridge District Association - business district
Art + Soul Oakland - annual event
The FLAX Building - real estate
Strategic Solutions Inc. - logistics
… and many more!
Need help with your online presence?
I can help you increase your visibility online:
Create and maintain social media accounts (Facebook, Instagram, Twitter, LinkedIn)
Improve your SEO with Google and other search engines
Create and maintain Google and/or social media ads
Update your logo or other graphics
Claim your business with Google; update the info they have about your business
Claim your business with Yelp; update the info they have about your business
Testimonials
— Hal Brody, CEO Coach and Vistage International Chair
“Jody provided exceptional full-service website design for my business. Not only did she create the design I was looking for, but she wrote the copy, shot the videos, procured the photos, and handled the backend programming. I appreciate that she proactively researched my peers and competitors to make sure my website was cutting edge for my industry. She was responsive to my vision, feedback, and questions throughout the entire process. I can't recommend her highly enough.”
— Aliza Gallo, United Indian Nations
“Jody Colley Designs helped our nonprofit get a new website and logo design completed within two weeks to help us get vital 2020 Census information out to Native American communities. Throughout the process, Jody was exceptionally professional and easy to work with, immediately responsive to our questions and input, and able to organize our content so site visitors can learn more about the important services we provide.”
— David Tolioupov, Partner at LA Fund, Angel Investor, CEO & Founder of Stealth Mode Startup
“I worked with Jody to help small business owners increase their web presence through website design and digital collaborations. She has an extensive understanding of small business marketing and how they can work with limited resources to increase their brand in their local community and beyond. In addition to that, she’s incredible to work with — smart, responsive, creative, and results oriented!”
Need Images?
I subscribe to Adobe Stock Images and can access many licensed images (photos or illustrations) at no charge to you. Premium images do require purchase. I can access 10 free images per website design client; additional images can be purchased from me.
Clients are also welcome to use any of my photos for their website use (only) at no charge.
You are also welcome to supply any images, graphics, and videos you may have for use on your website. Please make sure you have rights to use these images and any people featured in images have authorized use for marketing.